Building tomorrow’s CEO and business today
Transformation
CEOSmith®
Building tomorrow’s CEO and business today
Transformation
CEOSmith®
The Transformation vertical of House of Rose Professional is anchored by the specialist Executive Coaching and business mentoring brand – CEOSmith® – building tomorrow’s CEOs today and King of Crisis® – crisis management and corporate reputation.
CEOSmith® supports House of Rose Professional’s MISSION 2029 FOR A BETTER WORLD – the 10-year Mission to shape a better world by quintupling the number of Female CEOs (from 14 in 2020 to 70 in end 2029) and doubling the number of Male CEO champions investing in gender equality in the world’s 500 largest Companies. This suite of high level advisory, executive coaching and mentoring services leverages House of Rose Professional’s global network and enables leaders to transform their careers and businesses via direct counsel and coaching from the experiences of the world’s most successful global executives and executive coaches as well as access enterprise wide business solutions from highly experienced specialists in the extensive global network of HORP. 99% of Senior Executives coached by House of Rose Professional indicate gains in productivity, better decision making, higher levels of performance, greater self awareness and greater job satisfaction. CEOSmith® is led by Alex von Behr, Sr. Advisor at House of Rose Professional and former Global Chief Customer Officer, Unilever Plc.
TESTIMONIALS FROM RECENT CEOSMITH® Coachees
“(CEOSmith®) has been a great coach who has guided me to discover my leadership style and approach to be a better leader in my organization. Prior to the coaching program I was lacking self-confidence and doubtful of my ability to lead and inspire my young organization. Through the coaching program, CEOSmith® guided me to identify my opportunity areas worked with me to put in place improvement plan to strengthen my area of opportunities. I have greatly benefited from the coaching program. General Manager
“Thank you so much CEOSmith® for the past 12 sessions. I truly appreciate learning & leveraging your vast experience to best navigate the competitive playing field as a senior leader in a global MNC. Your framework, practical tips and advice have been extremely useful in helping me shift my mindset and practice an alternative approach to bring the best out of every situation.” CFO
“It’s been a mind (and heart-) opening experience for me, learning from you. I love how you (my CEOSmith® Exec coach) always reminds me about my strengths and encourage me to think of how to leverage them even in settings where I’d originally thought to be impossible. In the process, I’ve learned about myself and my strengths in a deeper and more meaningful way, while also learning to think out of the box and challenge myself in new situations. I’ve also taken away communication techniques in terms of catering the message and delivery to the key audience, focusing not only on the content or delivery but on how I want them to feel at the end of it. All these will go a very long way for me, not only in my career but also in my personal development.” Head of Consumer Insights
King of Crisis® is House of Rose Professional’s consulting service in the areas of crisis anticipation, management and reputation. This division is built around the extensive global reputation work done since 1990 by HORP Chairman and founder Anthony A. Rose who served in leadership positions with the most influential companies in the world including Walmart, Procter & Gamble, and Glaxo (now GSK) across multiple global assignments. Anthony also started up the Global Influencer Marketing Effort for P&G in 1999 and served as the leader of the Company’s global Influencer Marketing Centre of Excellence – that formed the basis for the Company’s formidable global Influencer Marketing prowess. Anthony has written four business books to date, the most recent being How to get, grow and succeed in your Dream Job, Break the ceiling touch the sky and Daddy’s Logic: live a life of no limits, no excuses, no regrets and has personally interviewed over 900 C-Suite leaders in the last 10 years alone. His “12 Winning Principles of Marketing PR” have been taught to P&G Marketers since 1999.
” Anthony is first and foremost a great communicator and master at providing unique solutions with a clear focus on building the business. He did a masterful job of leading the Executive Communications program for P&G in Asia, and had several outstanding successes across the areas of Crisis Management, Brand PR/ Influencer Marketing, Employee Communications and at APEC. His creativity enabled significant savings of excise duties on the business and he was also responsible for the first ever-commercial endorsement of P&G brands by the ASEAN Secretary General. I have no doubt that his leadership and ability to work with very senior leaders in business will deliver outstanding value for the clients of House of Rose Professional.”
Group President, Global E-Business, P&G
“Anthony’s strategic counsel and sustained public relations programming highlighted Walmart’s leadership on issues like sustainability and women’s economic empowerment, and set the foundation for a more positive reputation for Walmart in Asia. He helped us effectively communicate to stakeholders, including the creation and management of an outstanding outreach plan at APEC, which elevated the image of our Company.”
CEO Asia and EVP & CAO International at Walmart*
(Title mentioned at the time of providing the testimonial. In Dec 2023, Scott is Group Chief Executive, DFI Retail Group).
“Great working with Anthony and the House of Rose Professional as we launched the women of Kellogg network in Asia Pacific. It was also outstanding to see the PR exposure you guided us to in the Straits Times post the Break the Ceiling, Touch the Sky summit in September 2015 in Singapore, where we enjoyed contributing as well. Great holistic offering across your PR and people verticals. Best in Class. Thank you.”
President, Asia Pacific at Kellogg*
(Title at the time of providing this testimonial. As of Apr , Amit is Vice Chairman and Chief Financial Officer, Kellanova).
“In the time we have worked together Anthony has always shown a passionate drive for results, creatively overcoming barriers when they arise. He is a clear and concise master-communicator that has enabled him to lead the ECR AP Council as a much-respected co-chair very effectively. His ability to build networks across levels will I am sure be yet another great asset he will deliver to clients of House of Rose Professional.”
President vBA Consulting, Former Global Chief Customer Officer, Unilever and former manufacturer co-chair of the ECR Asia Pacific Council
Secure five hours with a top CEOSmith® Executive Coach or business mentor to enable a senior leader to achieve her/his career or business goals.
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