Sam Balsara

Chairman, Madison World

The Economic Times Brand Equity Ad Agency Reckoner ranks Sam as “India’s Most Influential Media Person” for the last 10 consecutive years. Sam is also the recipient of the Advertising Agencies Association of India’s Lifetime Achievement Award and the Ad Club of Kolkata’s Hall of Fame Award. Sam was also featured in Campaign’s Global Power List 2010.

Sam is currently the head of the completely Indian owned Madison World, which has 26 units across 9 specialized functions in Advertising, Media, Business Analytics, Out-of-Home, PR, Retail, Entertainment, Mobile and Sports. Over the past 27 years, Madison has grown to become a Rs. 37 billion+ company, employing over 1,000 communication experts, with offices in India, Sri Lanka and Thailand.

Sam has over 40 years experience in Marketing, Advertising and Media with bluechip companies like Sarabhai, Cadbury, Contract (WPP), Mudra and Madison, of which the last 27 years have been entrepreneurial.

Madison World handles blue chip clients like Godrej, Mondelez (Cadbury), ITC, Marico, Raymond, McDonald’s, Snapdeal and many others.