President for India, Middle East and Africa, Procter & Gamble (P&G)
Egyptian-born Mohamed Samir boasts almost three
decades of business-building experience with Procter
& Gamble (P&G). Over the years, his unparalleled
leadership vision and strategic direction have been
instrumental in cementing P&G’s position as a
consumer goods giant and shaping the company’s
path to growth.
Today, Samir serves as President for India, Middle
East and Africa (IMEA), a role he has held since 2014.
His current responsibilities include driving the
strategies to support P&G’s continued growth in the
IMEA region, leading business development
initiatives, and spearheading the company’s market
and product expansion plans.
Samir’s resume to date is dotted with a slew of career milestones. In 1999, after having held a progression of key managerial roles within P&G – spanning Europe,Africa, and the Middle East – Samir was appointed Country Manager for Yemen, a title that solidified his place as one of the youngest ever to take on this position.
In 2005, Samir undertook a new challenge when he was named General Manager for the Near East. During his tenure, he managed to successfully tap into a brand-new market and merge two key sites – in Lebanon and Egypt.As a result of his proven track record, Samir was appointed Vice President for the Near East in 2007.
In 2008, he was tasked with leading marketing and innovation operations in the Central and Eastern Europe, Middle East and Africa region as the Vice President for Marketing and Future of Productivity and Growth.
In 2010, during a period of significant growth, he stepped into the role of Vice President for Fabric Care, one of P&G’s largest categories, across Western Europe; three years later, he assumed a wider geographical remit – one that includes Central and Eastern Europe as well as Turkey.
Today, Samir is a passionate advocate of entrepreneurial approaches to business. In fact, he has, over the years, made it his mission to impart his in-depth industry knowledge and insight to others. In line with this, he is a member of the World Economic Forum and the Egyptian Research Institute as well as serves on the Advisory Board of AUC Business School. Samir is a homegrown talent, having obtained his Bachelor of Business Administration from the American University of Cairo.