Mohamed Samir

Executive Chairman, Alyasra; Former President, India, Middle East and Africa (IMEA) Selling & Market Operations, P&G

Mohamed Samir is currently Executive Chairman, Alysara and till mid 2018 was the President, India,
Middle East and Africa (IMEA) Selling & Market Operations, P&G. In addition Mohamed serves on multiple Boards in the Middle East.

Mohamed started his career in 1989 as an Assistant Brand Manager, Fabric Care at P&G in Egypt and those steadily in Marketing roles in diverse geographies across Egypt and Western Europe.

In 1999 he was appointed Country Manager for Yemen, then GM for Levant (2004), and then Vice President, Near East (2007). In 2008 he was appointed Vice President, Marketing and Future of Productivity and Growth, Central and Eastern Europe, Middle East and Africa (CEEMEA). In 2010 Vice President, Fabric Care, Western Europe and in 2013 elevated to Vice President, Fabric Care, Western Europe, Central and Eastern Europe, Turkey. In 2014 he was appointed President, India, Middle East and Africa (IMEA) Selling & Market Operations.

Mohamed is also a member of the World Economic Forum, the Advisory Board AUC Business School and the Egyptian Research Institute.