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Jennifer Murtell

VP Strategy, SnapDragon


– The one who will ask the tough questions (test her)
– Passionate cold water swimmer (she hails from the north)
– Advocate for the female consumer (who’s buying, after all?)
– More than 20 years experience in brand-building, innovation and strategy

Past Roles:
Strategy Director, HMS Design
Sr. Director of Design Strategy, Anthem Worldwide
Strategy Director, LPK

Founder, NAVY Innovation Strategy Consultancy
Schooled in the discipline of Design Thinking under Marty Neumeier, author of The Brand Gap and Zag
Served on P&G’s BrandBuilding 2020 Innovation Team
Stylus Regional Trend Expert (stylus.com)

Conagra, Colgate Personal Care, Henkel Hair Care, Nestlé, Walmart, Molson, Gillette, Tampax, Herbal Essences, Olay, Always, Hood Dairy, BMW Designworks, Microsoft, EA Games, Applied Materials, Hewlett Packard