Jennifer Murtell

VP Strategy, SnapDragon

– The one who will ask the tough questions (test her)
– Passionate cold water swimmer (she hails from the north)
– Advocate for the female consumer (who’s buying, after all?)
– More than 20 years experience in brand-building, innovation and strategy

Past Roles:
Strategy Director, HMS Design
Sr. Director of Design Strategy, Anthem Worldwide
Strategy Director, LPK

Notables:
Founder, NAVY Innovation Strategy Consultancy
Schooled in the discipline of Design Thinking under Marty Neumeier, author of The Brand Gap and Zag
Served on P&G’s BrandBuilding 2020 Innovation Team
Stylus Regional Trend Expert (stylus.com)

Portfolio:
Conagra, Colgate Personal Care, Henkel Hair Care, Nestlé, Walmart, Molson, Gillette, Tampax, Herbal Essences, Olay, Always, Hood Dairy, BMW Designworks, Microsoft, EA Games, Applied Materials, Hewlett Packard