Shirley Zhu

Research Director, IWS

Shirley has extensive market research experience in the Food & Beverage industry across Asia. Prior to joining the IWSR, the industry leader in beverage alcohol insights, she set up the subsidiary for IGD in Singapore where she advised FMCG companies on their retail strategies. She’s a frequent public speaker and has been interviewed by media outlets including Bloomberg, CNN, Channel News Asia and Singapore Business Review.

A proud mother of two children, Shirley sought to balance motherhood, career and self-care by exercising regularly, practising gratitude (almost) daily and building meaningful relationships. She’s passionate about connecting with other women and making a positive difference in people’s journey.

Shirley holds a BA in Business Administration from Shanghai International Studies University and completed specializations of Gender Analytics and Transformational Leadership for Inclusive Innovation from Rotman School of Management, University of Toronto. She earned WSET Level 2 Award in Spirits recently.