Phillipine Mtikitiki

Vice President of Coca-Cola’s South Africa Franchise

Phillipine Mtikitiki was appointed as the Vice President of Coca-Cola’s South Africa Franchise in January 2021. She is a Fast-Moving Consumer Goods (FMCG) professional with a wealth of experience in Operations, Marketing, Planning and Commercial Strategy. She brings with her over 20 years of experience of working across various Coca-Cola entities.

Phillipine started her career journey in 1998 as a Kusile Graduate for Coca Cola in South Africa. For a period of 12 years, she led key initiatives at our bottling partners Coca Cola Fortune and Coca Cola Shanduka Beverages, two of the merging entities that now form part of Coca-Cola Beverages South Africa (CCBSA).

In 2011, Phillipine moved from working with our bottling partners and re-joined Coca-Cola as the Channel Manager for Wholesale and Local and Traditional Trade for South Africa, and in 2013 she was promoted to Head of Commercial Planning, Shopper. In these roles, she was instrumental in stewarding shopper and channel strategy, leading strategic projects, building the shopper insights pipeline, developing planning processes and tracking tools.

In 2017, Phillipine took on the role of Regional Franchise Director for Zambia, Botswana, Namibia and Mozambique.

In 2019 she was appointed as Vice President and General Manager for the East and Central Africa regions where she was responsible for leading the development and execution of the business strategy across 12 countries, while working with our bottling partners to focus on our growth agenda.

As the Vice-President for the South Africa Franchise, Phillipine brings extensive leadership and business experience from across the region. She is a member of Coca-Cola Beverages South Africa’s board, Co-Vice President of the American Chamber of Commerce (AmCham) and a member of the Global Women Leadership Council for The Coca-Cola Company.

On matters close to her heart, she has a passion for advocating for the African girl-child at the grassroots level. She is a champion for the development of African talent and acceleration of growth opportunities for women and youth.

Phillipine holds an Economics Honours Degree from the University of KwaZulu-Natal and an MBA from Henley Business School, part of the University of Reading.