Anthony A. Rose

Founder, Chairman & CEO.

House of Rose Professional Pte. Ltd


For 25 years, Anthony A. Rose served in leadership positions with the most influential companies in the world including Walmart, Procter & Gamble, and Glaxo before starting up  (September 2014)  House of Rose Professional, headquartered in Singapore to touch lives and help people succeed via the Talent, Training and Transformation solutions the Company provides.  His enviable global network of C-Suite Executive and Influencers, leadership and passion to touch peoples lives is at the core of House of Rose Professional’s operations.


Anthony Rose is founder Chairman and CEO of the House of Rose Professional, a global leader in female executive leadership development that provides international services in the areas of Talent, Training and Transformation.

Anthony is owner of “Break the ceiling touch the sky – the success and leadership summit for women.” and the founder of Mission 2029 – a global initiative to quintuple the number of Female CEOs (from 14 in 2020 to 70 in end 2029) and Double the number of D&I Champion Male CEOs in the top 500 Global companies.

Anthony is a highly experienced Talent expert and counsels  the world’s most influential Companies in their quest to attract and retain the world’s best and most diverse talent via HORP’s Talent brand Dream Job International® and the business mentoring, executive coaching and reputation vertical  – the CEOSmith® brand.

Anthony has been invited to speak about women in leadership  (or his book is being used) by over 450  global organizations including The Coca-Cola Company, Kroger, Walmart, UBS, Unilever, J&J, Standard Chartered, Barclays, Mondelez, PepsiCo, Kellogg, Boston Consulting Group, Starcom Media Group, Fleishman Hillard, Hogan Lovells, FTI Consulting, Kimberly Clark, P&G, AMCHAM, ECR/GS1, etc.

Prior to Aug 2014, Anthony was Vice President and head of the Corporate Affairs function for Walmart Asia leading a team of over 300 Corporate Affairs professionals.

He is also a best-selling author of Break the ceiling touch the sky®: success secrets of the world’s most inspirational women , Daddy’s Logic: live a life of no limits, no excuses and no regrets and How to get, grow and succeed in your DREAM JOB.

Anthony was Co-Chair of the ECR (Efficient Customer Response) Asia Pacific Executive Council between 2011 and 2016. He was adjunct faculty member at Singapore Management University (SMU) and faculty at the Xavier Institute of Communications (XIC), India.

In Nov. 2015 Anthony was recognized as AMCHAMs 2015 “Champion for the advancement of women.” 


For 25 years ,  Anthony A. Rose served in leadership positions with the most influential companies in the world including Walmart, Procter & Gamble, and Glaxo (now GSK) across multiple global assignments before establishing House of Rose Professional in late 2014. An authority on Influencer Marketing, Public Relations and People Development (especially women in leadership) Anthony has carved out a unique respect for his sustained programs that have saved his employers millions of dollars, built their businesses and reputations and touched countless lives.

Some of his most noteworthy Public Relations achievements include the APEC, Executive Communications and Women’s Economic Empowerment Programs for Walmart across Asia that resulted in a significant upswing in reputation for Walmart; the creation of the Influencer Marketing global strategies for P&G via his milestone works “12 winning principles of Marketing PR” and “The future of influencer marketing”; the consecutive set up of External Relations’ organizations across India, North America and  ASEAN that consistently increased Return On Investment (ROI);  the anti-counterfeit strategies and coalition that saved industry (and subsequently consumers) millions of dollars in India and numerous launches across brands and geographies that built their business. Prior to P&G he was a senior leader with Clea PR – one of India’s fastest growing PR consultancies at the time, and before that worked with Glaxo and the Datamatics Group.

Anthony has handled every possible crisis over the last 30 years including food safety issues, product tampering issues, reputational crises, natural disasters, employee related crises, etc.

Anthony is a master at connecting brands and organizations to causes that have a game changing impact on their corporate reputations, a good example being the multiple-award-winning Pantene Beautiful Lengths program which he helped create in 2006 for Pantene (P&G) in North America, the Dhristhi and OPEN MINDS programs in India and the ASEAN CRM program across key brands for P&G.

Anthony also helped establish  the initial measurement protocols that made P&G the pioneer in measurement of PR impact in 2006.

Anthony has been a regular jury member on the industry’s top annual awards including those of PR Week, Campaign and Public Affairs Asia since 2005.

Anthony continues to lead on industry matters. He was  Co-Chair of the Efficient Consumer Response (ECR) Asia Pacific Council, from 2011 to Oct 2016. Over the last four plus years he has also co-chaired the 13th, 14th and 15th ECR Asia Pacific Conferences and Exhibitions bringing together the top 500 influencers from the retail, consultancy and consumer goods industries to collaborate on solutions that would benefit the consumer.

Under Anthony’s guidance House of Rose Professional has established the world’s fastest growing forum for women in leadership – BREAK THE CEILING TOUCH THE SKY – the success and leadership summit for women® as a premier “women in leadership” intervention with the World Edition in Singapore and Editions in Australia, Dubai, India, USA, UK, Europe, Africa, Greater China, etc. The summit enables Anthony to continue on another passion – to enable women leaders to succeed at the very highest level. His counsel is now regularly sought by organisations for gender diversity solutions across the world.

Anthony’s counsel has benefited global and regional CEO’s  in  building reputations for themselves and their organizations at key forums across the world.


Over the years, Anthony’s passion for communications, people and writing transformed him from a Corporate professional to an inspirational author, speaker and entrepreneur and much sought after management consultant, especially in the area of gender diversity & inclusion. He has spoken at some of the world’s most high profile events in North America, Europe and Asia.

Alongside his day job at Walmart, he published his first best-selling book in 2012 titled Daddy’s Logic in support of Habitat for Humanity, interviewing over 60 of the world’s top executives over a three year research span, all in his spare time. In 2014 after another two years of research in his spare time on the topic of women in leadership, Anthony wrote and published Break the ceiling touch the sky and is donating all of his royalties from book sales  to Save the Children. In  2014, to ensure that he was able to donate the maximum possible to the charities he supports versus losing that money in the distribution chain, Anthony established his own publishing firm, House of Rose. That morphed into the House of Rose Professional Pte. Ltd. In late 2014 when Anthony moved on from Walmart he headquartered House of Rose Professional in the country he loves the most and that is now home to him – Singapore.

Anthony has used his unique formula to break down the traditional publishing supply chain, weed out inefficiencies and deliver maximum margin back to the charities he supports as a result. This was based on nearly five years of part time preparation as he delivered his last two books Daddy’s  Logic and Break the ceiling touch the sky.

In April 2015, Author Vijay Santhanam of My stroke of luck  re-launched his book via House of Rose Professional and the book is now rolling out in Singapore. Anthony launched his latest book “How to get, grow and succeed in your DREAM JOB” in July 2017.