Juliana Hosken Wernek

With over 20 years of experience in Marketing, Business Management, Innovation and Sustainability, Juliana Hosken stands out for her expertise in leadership positions, team development and the management of culture, brand and business transformation projects. She has a degree in Agronomy, an MBA, and post graduate qualifications in Marketing, Communication and Business Management at various institutions in Brazil and USA. She has worked for companies such as Monsanto and inpEV, a circular economy institute founded by the agro crop chemical companies and serves as a member of the National Board of ABA (Brazilian Association of Advertisers), of the Executive Board of the Espaco Eco Foundation, founded by BASF, and is a member of Makers, a connection platform between Marketing and Innovation leaders. Ms Hosken has been with BASF for 8 years, 3 of which were in the Agro Business Unit, and 5 years in Suvinil, the company’s Decorative Paints division. In her new role as Vice President and Head of Market Area Africa, she is delegated to Johannesburg, South Africa, from 1 May 2021.