Irresistible Storytelling/Employer Branding
When PepsiCo approached Anthony and the House of Rose Professional in November 2014 to support its internal image building as an employer of choice and a great employer of women, he worked with the PepsiCo leadership to devise an innovate means by which to achieve this objective – a unique book that featured the top 31 women professionals in PepsiCo’s AMEA region. In under 90 days, HORP completed 31 independent interviews of the women leaders identified in PepsiCo, and developed a unique inspirational account – “The Sky’s the limit”. This work is being leveraged as an asset with key stakeholders and was leveraged proudly on International Women’s Day, March 8, 2015. It serves as yet another inspiration to current employees of PepsiCo, a Company renowned for its commitment to women in leadership.