Pooja Arora is the founder of FlexTalent (www.flextalent.asia), a revolutionary platform for talent resourcing. The idea came to her when she was on break from work during her pregnancy. She wanted to utilize her marketing experience but on flexible work hours, however could not find avenues to utilize her passion. That’s when she launched FlexTalent, a unique resourcing portal that provides a place for experienced, skilled professionals to offer their services to organizations, on a part-time or project basis. Pooja’s vision is to see latent talent being utilized effectively while helping them maintain a good work life balance.
Before starting on her entrepreneurial journey, Pooja worked for 12+ years in marketing, with P&G and Unilever where she helped manage existing brands, launched new brands and develop channel strategies.
During her stint at Unilever, she lead the largest franchise for Pond’s globally, turning around the business in multiple countries. She introduced new innovations and drove strategic brand direction. As a part of core-team crafting the new brand positioning, she helped invigorate the brand to become aspirational and modern.
At P&G, Pooja worked on Pampers, where she turned around the business in key markets. She tripled Pampers premium business in 2 years by identifying market opportunity , developing new brand architecture, strategy and communication design. While with P&G USA, she also led entry into new Home Décor category through an innovative product that disrupted existing players.
Pooja Arora has lived and worked in India, Singapore & USA. She holds a degree in Management from XLRI, one of the top 5 institutes in India. She is married and has a very active 8 month old at home, whose hugs and kisses through the day make her very glad that she is able to balance her work-life with ideas like FlexTalent.