Patricia Goh

Managing Director, SMG, Singapore

patriciagohAs Managing Director of Starcom MediaVest Group, Singapore, Patricia Goh is responsible for P&L management as well as the development of talent, clients and products.

She plays an active role in providing strategic inputs to client businesses, growth and delivery as well grooming new talents for both the agency and industry at large.

A marketing and media veteran, she has over a decade of industry experience and milti-disciplinary expertise, especially in the retail, fashion and digital field. Patricia joined SMG in 2008 with a focus on account management of clients that include Far East Retail and Richemont.

Prior to SMG, she was in Mindshare and led a team that manages a diversified portfolio of local and international brands including APB, HSBC, Warner Brothers and Cadbury.

Outside of work, Patricia is an avid traveller. Her passion for travelling fuels her goal to visit and immerse in as many world wonders and different cultures as possible. It is no surprise that researching and planning trips for the family is one of her favourite pastimes.