Rui Yuan Chen

General Manager, South East Asia and Korea
Coty Professional Beauty

Rui Yuan is the General Manager for Coty Professional Beauty,  Southeast Asia and Korea. In this role, he is responsible for leading Coty’s global star brands in professional hair and nail categories, such as Wella Professionals and OPI.

Rui Yuan is an accomplished business leader with over  10 years  FMCG (fast moving consumer goods) experience at British American Tobacco, Coca-Cola and Procter & Gamble (P&G). During his stint at P&G, Rui Yuan took on a broad number of commercial roles in the Asia-Pacific region managing regional key accounts, capability, distributor management and trade marketing. At the time of the largest ever merger in the beauty industry, Rui Yuan led his P&G team and business partners in Asia to successfully transition to the new Coty. A strong team player and entrepreneurial business leader, he has led his team to deliver a number of game changers in the region.

A native Singaporean, Rui Yuan has been based in Singapore for much of his career. He holds an Industrial & Systems Engineering degree from the National University in Singapore, where he began developing his solution-seeking mindset and logical problem-solving approach to any challenge. Rui Yuan speaks English and Mandarin fluently, and travels frequently in the Asia region, which he enjoys being inspired by business partners, salon owners, and beauty professionals.