Peter Freedman

Chair, Spring Impact. Former Managing Director, Consumer Goods Forum (CGF)

From 2014-2020 Peter was the managing director of the Consumer Goods Forum (CGF), whose mission is to drive positive change across the world’s consumer goods and retail industries. In that capacity he launched an agenda of collaborative initiatives bringing corporate chief executives, NGOs and governments together to address a number of major global environmental, health, safety and human rights issues.

Before joining the CGF, Peter was a senior partner at McKinsey for over 25 years where he led the firm’s consumer goods practice. He also served as chair of McKinsey’s partner review committee, which was responsible for the annual evaluations of 800 partners worldwide.

Peter currently serves as chair of Spring Impact, a not-for-profit consulting firm focused on helping charities to scale their social impact, among other non-executive roles. He was educated at Cambridge University and gained an MBA from Graduate School of Business at Stanford.