Max Amen

General Manager – Australia, New Zealand

Introduction of role
Max Amen is the General Manager for COTY Professional Beauty in charge of Australia and New Zealand.

Past experiences
Max has more than 15 years of experience in Beauty and Luxury.

Max has been COTY General Manager for Middle East, Africa and South East Asia, where he leveraged his background from Procter& Gamble (P&G) to lead the transition between the two companies for the largest merger ever in the beauty industry.

In P&G, Max was the Global Commercial Director for Luxury brands (Dolce&Gabbana, Gucci). He was previously the International Team leader for Sephora, one of P&G’s major global beauty customer. Max has a track record in building and leading cross functional and multi-cultural teams, as well as businesses and positioning them for growth and success. He is a great team player and an entrepreneurial leader, who turns his deep understanding of the international beauty consumers and shoppers into commercial wins for the business and his team.

Nationality, Education & Location
A native French, Max started his career with P&G in Paris. He lived in France, England, Spain, Switzerland and Singapore before relocating to Australia in 2018. He holds a Masters of Business Administration (M.B.A) from Deusto University, Spain. He has academic degrees in both Management and Economy respectively from Neoma Business School and Versailles University, France. Max speaks fluently French, English and Spanish is now based in Sydney.