Group Chief Marketing Officer, HSBC Holdings plc
Leanne Cutts is the Group Chief Marketing Officer for HSBC Holdings plc and was appointed Group General Manager in March 2018.
Leanne is accountable for the transformation of the Global Marketing Function as well as HSBC’s multi-year global rebrand programme, focused on modernising all Marketing communications, digital and physical assets. In early 2019, she led a global brand refresh of the famous HSBC hexagon and introduced the brand promise, ‘Together we thrive’. As part of this, the HSBC sound identity w as launched to complement the new visuals.
Leanne has extensive international experience. Before joining HSBC in April 2017, she w as a Category President for Asia Pacific, Middle East & Africa for Mondelēz International (previously know n as Kraft Foods), and led the region’s marketing services division across all snacking categories, including media and agency partnerships. Prior
to Mondelēz, Leanne w orked in global and regional leadership roles with GlaxoSmithKline Consumer Healthcare.
Leanne began her career at Unilever in Australia, has an MBA from the Australian Graduate School of Management, University of NSW and a Bachelor of Economics from Sydney University. She is also an Advisory Board Member of the Ehrenberg Bass Institute.
Married with a daughter, Leanne has lived in Sydney, London, New Delhi, Hong Kong, Singapore and Tokyo.