President and Managing Director
Africa and Middle East – General Motors
John Roth holds a Bachelor’s degree from Albion College, and a Master of Business Administration from the University of Dallas.
John began his career with General Motors in 1991, serving in a number of field sales and marketing capacities until June of 2003. At this point, he transitioned to a senior staff role with Vehicle Sales, Service and Marketing, supporting multiple GM Vice Presidents. He remained in this role until September of 2005 when he was promoted to the Chevrolet advertising position where he launched the all new Silverado, Avalanche and the FlexFuel campaign. In February 2007, he was promoted to Director of Sales for HUMMER and in 2008 he became Director of Sales Operations for Cadillac, HUMMER and Saab in Detroit, Michigan.
In April 2011, John was appointed to the position of Cadillac Regional Director and was responsible for leading the South-Central Cadillac field organization and dealers. In 2013, John then moved on to become the Vice President of GM Canada Marketing, Sales and Service. Under John’s leadership, the marketing, sales and service team in Canada delivered industry leading results in 2017 – a tremendous feat in a competitive market.
John was appointed to his current position of President and Managing Director of Africa and Middle East Operations effective June 1, 2018. John’s success in Canada and his deep understanding of the GM brands make him an excellent choice to lead the team in Africa and the Middle East.