Employee Engagement in Reputation and business building
Enabling and engaging employees to be ambassadors for their employer or the employer’s brands has long been a unique ability that House of Rose Professional will be looking to leverage. Over the years he has found creative ways to engage employees in building the brands of their employers and have FUN while doing it. Case in point being the Whisper Ultra sanitary napkin launch in India in 2000. Anthony led the communications team that created the first ever brand launch on a college campus (the Xavier Institute of Communications) where he was a lecturer; and the Whisper Ultra employee convoy of over 50 vehicles packed with employees that went out and sold to the trade in Mumbai as part of an integrated communication campaign. Result? Over 60,000 packs placed in mom and pop stores in a day and unprecedented positive media exposure on the campaign and brand.