CEO, PHD Media, MENA
Elda is CEO of PHD MENA, leading the network across the GCC, Levant and North African markets. She joined the Omnicom Media Group in 2006 as Director of Planning for OMD and in 2008 moved to run PHD in the region. In 2016 she was named the CEO of PHD MENA, the same year the company was named “MENA Media Network of the Year” by Campaign Middle East.
Elda shakes up traditions, approaches strategies innovatively and remains ahead of the industry. Under her leadership, the company has grown six-fold and has become a key player in the region. Recent highlights include the expansion into new middle eastern markets, being named ‘Most Effective Media Office 2017’ and third best employer in the UAE by the Great Place to Work Institute.
Elda’s contribution and dedication to the growth of PHD has also earned her a number of accolades. In 2012, she was given the title of ‘OMG MENA Leader of the Year’, and ‘OMG Office Leader of the Year’ in 2015. She has also been featured in the “Women to Watch in GCC” by Advertising Age’s publication, Communicate.
In addition, Elda plays an active and integral role in the greater media community and network, as Vice Chairman of ABG and Board Member of IAB GCC, the IAA, and the Marketing Society Steering Committee. Outside of championing a leading media agency, Elda spends most of her time with her two boys.