Luay Al Shurafa

Luay Al Shurafa

President and Managing Director, Africa and Middle East, General Motors

Luay Al Shurafa was appointed as General Motors’ President and Managing Director Africa & Middle East in September 2020. In this role, Al Shurafa is responsible for delivering long-term strategic and sustainable growth for General Motors across the region.

Al Shurafa is the first locally born and raised leader for General Motors, bringing a wealth of deep-rooted, regional insight to the position. Beginning his career with General Motors AMEO in 1998, Al Shurafa matches this regional understanding with in-depth expertise of the GM brands and products.

In his tenure with General Motors, Al Shurafa has held several leadership roles across the company in Finance, Sales, Marketing and Customer Care & Aftersales. Most recently, Al Shurafa served as Managing Director of Commercial Operations, where he was instrumental in developing enterprising sales strategies to grow the business across the region.

Al Shurafa also lead the company’s sales operations as the Managing Director of Saudi Arabia, spearheading key initiatives designed to drive growth for the company in the Kingdom, GM’s largest Middle East market.

Al Shurafa held the position of Director, Customer Care and Aftersales at General Motors Middle East, a title that he held from August 2011 – June 2015. As Director of Customer Care and Aftersales, Al Shurafa was responsible for leading all aspects of the Customer Care and Aftersales business, including vehicle servicing, customer service and support, as well as batteries, supply chain logistics and vehicle parts warehouse operations.

Al Shurafa holds a Master of Business Administration (MBA) and Bachelor of Business Administration (BBA International Finance) from the University of North Texas.