Andrea Janjua

Chief Tissue Category

Andrea is an experienced marketing leader with ±15 years’ experience, within Europe, Middle East, Africa, Pakistan and India, leading diverse and multi-functional teams on billion-dollar brands and multi-million-dollar businesses.

She has a thirst for thinking differently, changing the game, using an acute entrepreneurial mindset to
build brands, grow businesses and nurture highly motivated and performing teams, agency partners and suppliers in a world of constant change, volatility and digital disruption. Her favorite quote is from George Bernard Shaw “You see things and you say ‘Why?’, I see things that never were and say ‘Why not?’”; this quote being her mantra both in her personal life and also professionally.

Andrea comes from Romania; she is married and has a 5-year-old daughter. She lived and worked outside Romania since 2011, living in Geneva, Switzerland and Dubai, United Arab Emirates.

Andrea has a Master’s Degree in Project Management from the “National School of Political and Administrative Sciences” in Bucharest, Romania and a Bachelor’s Degree in Economics from the “Romanian American University” in Bucharest, Romania.

She is a life-long student, developing consistently both her personal passions (Yoga & Nutrition, Fine Arts, Piano, Languages) and her professional passions (Digital Marketing, Artificial Intelligence, Coaching).

Andrea’s role model is her mom. She was a single mom, in a society that was not at all supportive of single working moms. She worked 2 jobs, by day she was the Finance Director of one of the biggest textile companies in the country, by night she was doing Accounting for several SMEs. She never gave up, she never stopped, failing for her was never an option. She worked hard and did the best she could to ensure her daughter would grow up strong and fearless just like her. She showed Andrea that she can be and do whatever she dreamed of, there is no limit to her capabilities!

Andrea is now the Chief of Marketing for Tissues Category at Fine Hygienic Holding, managing a portfolio of paper products within the MENA region. Fine Hygienic Holding is the largest paper manufacturer in MENA with +3000 employees, headquartered in Dubai, UAE. She previously worked in marketing at Procter & Gamble for ±12 years, where she managed mega-brands like Always, Head & Shoulders, Ariel, Tide, Bonux, Downy, Pampers, Gillette, Febreze at a local, regional and global level.

You can contact Andrea Janjua for consulting, mentorship or brave new ideas at ajanjua@finehh.com.