Adeline Kim

Head of Products, Southeast Asia, Visa

Adeline is the Head of Product for Visa Southeast Asia, based out of Singapore.

In this role, Adeline leads a team across all Southeast Asia markets in the development of the product strategy across this fast-growing region and works closely with issuers, fintech partners and key stakeholders in the payments ecosystem to drive growth, revenue and client preference for Visa. Prior to this role, Adeline led the Asia Pacific Consumer Products & Loyalty Solutions team, where she re-designed Visa’s loyalty programme, features and capabilities and developed superior value propositions for the digitally-enabled consumer.

Before joining Visa in 2011, Adeline spent more than 6 years in Citibank and UOB in various product leadership roles covering Product Strategy, Product Management, Strategic Alliances and Partnerships. Adeline started her career with the Singapore Tourism Board and was part of the start-up team for Jetstar Asia Airways in Singapore.

Adeline holds a Bachelor of Business Administration with Honors from National University of Singapore.