Public Relations (PR)

  • Corporate Reputation counsel
  • APEC CEO Summit advisory
  • Crisis Management strategy
  • Influencer Marketing strategy
  • Organizational Framework strategy
  • “Irresistible Storytelling”/Employer Branding
  • Customized Media Relations
  • Employee Engagement/CSR counsel
  • Change communications

A FEW OF ANTHONY’S PR EXPERIENCES OVER THE YEARS

Corporate Reputation Counsel
TopTenWaysBooth

As  head of Corporate Affairs for Walmart Asia between 2010 and 2014, Anthony  led a Corporate Affairs strategy that positioned Walmart as a key leader in everyday low price,  sustainability and women’s economic empowerment. Leveraging a mix of…

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APEC CEO Summit Advisory
CEO  speeches

The annual Asia Pacific Economic Cooperation (APEC) CEO summit is a unique forum to engage with leaders in business and Government to influence policy.  Supporting the Walmart Asia CEO, Anthony led the APEC CEO summit Counsel and stakeholder program

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Crisis Management Strategy
wsj2

When a tsunami struck Japan in March 2011, several Walmart (Seiyu) stores were in the affected area of Sendai. Working out of Hong Kong, Anthony played a key role in the disaster recovery  program. He handled most international media inquiries…

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Influencer Marketing Strategy
Pr-Week

In 2004, caught in a maze of competitive brands all shouting the same messaging and using similar visuals, Pantene was lacking an emotional connection with consumers  in North America. As external Relations leader for North America Haircare at the time…

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Organizational Building
award

Organization and People Development has been a constant in Anthony’s career.  He is expert at going into an organization, looking at the landscape and then creating the frameworks, capabilities and strategies to sustain a high performing team…

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Employer Branding
Book

When PepsiCo approached Anthony and the House of Rose Professional in November 2014 to support its internal image building as an employer of choice and a great employer of women, he  worked with the PepsiCo leadership to devise an innovate means…

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Strategic Media Relations
elephant

Much of House of Rose’s Professional’s expertise in customized media relations has its origin in the ROSE PYRAMID which Anthony created in 1999 which identified the many facets of a brand that could be leveraged in news media. Over his corporate career…

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Employee Engagement
whisperultra

Enabling and engaging employees to be ambassadors for their employer or the employer’s brands has long been a unique ability  that House of Rose Professional will be looking to leverage. Over the years he has found creative ways to engage employees…

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Change communications
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From Industry association leadership, sales and divestitures, integrations and mergers, communications around restructuring and retrenchment programs, Anthony has led change communications programs  across a wide range of stakeholders including…

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