Veena Gidwani

PR Consulting, Teaching & Training

Veena Gidwani, a Management graduate with over 35 years  experience in Marketing, Advertising & PR, is an independent Strategic PR Consultant, Corporate Trainer and a teacher at post-graduate communication Institutes. She is an independent director on the board of Agro Tech Foods Ltd and volunteers at YuvaParivartan, a leading NGO providing vocational skills to school dropouts.  Veena retired as CEO of Madison Public Relations, the specialist Reputation Management unit of Madison World, in 2012, after a successful 12 year tenure, in which she grew the agency’s client roster from one to an extensive list of blue-chip companies and brands; from a staff of four to a large team spread across four offices. Veena has rich & varied experience at both agency & client ends.  Since 1995, she was responsible for setting up & managing communications consultancies.

At Madison, she grew the business through innovative PR campaigns for clients like P&G, Levi’s, Britannia, Cafe Coffee Day, Godrej Group, Parle Agro, Fastrack etc. & built  a team of young, qualified & motivated professionals.  Madison PR is today recognized as a specialist in building brands through PR.

Prior to Madison, she was President & CEO of Prima Communications the image management agency of Pressman Advertising.  Veena’s focus at Prima was to get clients to realise the benefits of planned and ongoing PR.

Veena was earlier Director and CEO of Design Shop India Ltd, the Creative agency of Tata Donnelly, which was set up at her suggestion to diversify into creative services.

Prior to joining Tata Donnelley, Veena spent over 15 years in senior positions  in  advertising and media both on the agency and client sides.

She, participated as Jury for the PR category at the Cannes Festival of Creativity 2011 and is the recipient of the Indira Super Achievers Award for Woman Achievers.  She is Professor Emeritus at Symbiosis Institute of Media and Communication. She speaks at industry forums and Communication Conferences regularly.

Veena is presently Vice-President, ISB, Alumni Connect, Mumbai Chapter & has served on several industry bodies in varied capacities including as President of PRCAI and PRSI Mumbai Chapter, and on various committees of the Advertising Club. Her other interests include Indian music, playing bridge and cooking.

She is a Food Artist with PING Digital Broadcast and also has her own channels called Simply Sindhi and ‘I’ve No Time To Cook’ on YouTube. She has just written her first book The ’I’ve No Time To Cook’ Book for busy working professionals. Veena contributes regularly to newspapers and magazines & has appeared on food shows on leading TV channels and writes a food blog flavours-recipes@blogspot.com.